In a latest Medium publish by famend Apple analyst Ming-Chi Kuo, Imaginative and prescient Professional, Apple’s newest product, noticed a powerful begin with a direct sell-out through the first pre-order weekend. Kuo estimated gross sales between 160,000 and 180,000 items, attributing the success to the model’s core followers and heavy customers.
Nonetheless, the report raises considerations as delivery instances for all fashions prolonged to five–7 weeks inside hours of pre-orders opening however remained unchanged 48 hours later. This deviation from the standard sample noticed with iPhones, the place delivery instances steadily enhance post-pre-order, signifies a possible problem for Imaginative and prescient Professional in sustaining demand past the preliminary surge.
Kuo acknowledges that attaining a cargo quantity of 500,000 items for the Apple Imaginative and prescient Professional this 12 months shouldn’t be difficult. Nonetheless, he additionally emphasizes the important must carefully monitor demand in varied markets and assess adjustments in demand by utility updates. Kuo additionally says that whereas media studies point out provide chain companions like Luxshare are working time beyond regulation to satisfy demand through the Lunar New 12 months, the truth is that there’s room for enchancment in Imaginative and prescient Professional manufacturing effectivity.
With an enormous consumer base of over 1.2 billion energetic Apple customers, Kuo notes that if solely about 0.007% of customers are keen to purchase after pre-ordering, Imaginative and prescient Professional can promote out after opening for pre-order. Regardless of this, Kuo nonetheless labels Imaginative and prescient Professional as a really area of interest product.
We’ll have to attend until the official launch of the Apple Imaginative and prescient Professional to see how Apple handles the pre-order demand.
