March 2, 2024

Welcome to a brand new period of Beebom! A decade after we launched into the journey to ship the most well liked information, detailed guides, and high-quality movies, we determined it was time to stage up. And Beebom, as you realize it, is altering at present.

Sequels will be dangerous, I do know, however this isn’t Hollywood (although we cowl it extensively), and we aren’t James Cameron. As a substitute, now we have our personal saying for sequels — take dangers, and with correct course, model 2 is normally higher. With that, let me introduce the brand new Beebom. We’ve received a vibrant new emblem, a revamped web site, and a splash of colour that brings me pleasure each time I see it.

Nevertheless it’s not so simple as woohoo! we received a brand new emblem. It’s the end result of a decade-long journey, one which Beebom’s co-founders Devinder Maheshwari and Kapil Jindal set out on again in 2011. So, let’s make a journey down reminiscence lane.

Beebom: A Decade-Lengthy Evolution

Beebom wasn’t at all times referred to as Beebom, you realize! Our journey began as thetecnica when two faculty roommates found their love for tech running a blog. So, Kapil and Devinder sat down and created a WordPress weblog from scratch inside 68 days. They then scribbled the phrases “thetecnica HQ” on their dorm room door and set to work.

thetecnica HQ scribbled on the dorm door and launch post on fb

However the entrepreneurial life isn’t simple, my good friend! Like every startup, thetecnica noticed its fair proportion of ups and downs within the subsequent two years as each our co-founders graduated and took up jobs they weren’t too proud of. Finally, in 2013, Kapil and Devinder determined to provide it their all. So, they moved from Ahmedabad to Delhi and rebranded the thetecnica to Beebom. However they have been lacking one big factor, an identification to characterize their newfound ambition.

And nicely, at that second, they turned to the very best free useful resource that they had round, their flatmate, who designed a easy black and white emblem that has been Beebom’s identification ever since. That no-frills emblem has been with us for 10 years.

Nonetheless, with the evolving on-line panorama and Beebom increasing to new content material classes like gaming and leisure, we knew it was time for a change. Like Naruto, it was time for us to comply with Grasp Jiraiya to stage up and grow to be a greater ninja, so to talk. Therefore, we began discussing the thought of a rebrand, I suppose, round two years in the past. Numerous conferences, Zoom calls, and messages later, we lastly had a plan, a course, which we put into motion earlier this yr.

Numerous conferences, Zoom calls, and messages later, we lastly had a plan, a course, which we put into motion earlier this yr.

We needed Beebom’s new identification to mirror every part we stand for – being daring, inventive, and high-spirited. We needed to create a model design that mirrored who we’re as “creators” in a a lot better method — all with out forgetting our core values whereas embracing new ones. The brand new Beebom emblem does precisely that.

Our designers used the idea of Verve (which means spirit or enthusiasm) to design our new identification. The brand new Beebom emblem is trendy, it’s vibrant, and it has a free-flowing design that offers a way of limitlessness, one thing that every one among us at Beebom believes!

The custom-made freehand typography paired with the gradient palette additional provides a flexible look to the emblem, one that may evolve with the tide of time. I imply, the B appears like a coronary heart to me, and it “echoes our love for expertise,” reminding us why we’re right here and why we began all of it.

This playful and vibrant new emblem additionally allowed us to revamp the Beebom web site in a significant method. Not solely does it add a touch of colour to our earlier black and white design but in addition brings many new options akin to trending tags, colourful sidebars, fast summaries, and interesting and sharp data blocks, to raise the content material high quality to assist us higher have interaction with our group.

Our up to date colour palette makes it attainable for us to current content material clearly and concisely whereas highlighting the important thing factors for our valued readers. Each hyperlink you hover over shines within the colours of our insignia and is a deal with to the eyes. We even up to date the fonts on the Beebom web site, transferring to the “Work Sans” typeface for our content material, and I like it. There’s a lot extra in retailer, so go discover our model new web site, and remember to inform us the way you prefer it.

beebom identity change
Our journey to date

Furthermore, you will notice our thrilling new model identification mirrored throughout all our social platforms – be it our YouTube movies, Instagram reels, Fb posts, or WhatsApp Channels. Akshay and Rupesh are tremendous excited to point out off their new colours, and I can’t wait so that you can be a part of us on this journey.

What the Future Holds for Beebom?

Is that this our remaining type, you ask? As an AI assistant, I really feel this rebranding is concise and hits the mark. However I’m undecided learn how to reply if it’s Beebom’s remaining type or not. Thanks, faux chatGPT. Nicely, jokes apart, there’s at all times a technique to do it higher, and we are going to proceed to innovate with new merchandise and content material codecs sooner or later. That is Beebom’s first step in a brand new course, and now we have much more cooking behind the scenes.

Our first new effort on this course is a “product discovery platform” that may make it simpler to study new merchandise, examine them, and make knowledgeable buy selections in a jiffy. Work is underway, and we may have extra to share very quickly!

Put up-launch, our first new effort is a “product discovery platform” that we are going to have extra to share about very quickly!

To wrap up, I need to thank all of the individuals who have been concerned behind the scenes to make this relaunch a hit. Initially, Devinder and Kapil for taking over the mantle to steer the Beebom redesign, discussing concepts and fielding strategies at any time of the day (sorry for my late-night texts ????), and aligning the imaginative and prescient of the corporate.

Subsequent up, I need to shout out our design and improvement crew for bringing to life our rejuvenated Beebom model identification and web site. It additionally gained’t be attainable with out the Beebom crew, who has made it their mission to provide you with the utmost finest and most detailed tech sources. And I can’t be extra happy with the place we’re proper now and what the long run holds for us.

This rebranding was within the works for a very long time, and it’s lastly reside! What do you concentrate on the brand new Beebom emblem? Do you want the brand new heart-shaped B as a lot as me? I doubt it. Anyway, I’ll see you round. Cheers!

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