Forward of the secure launch of Android 14, Google is updating the Android branding and giving us a brand new brand with a capital A. Furthermore, this new branding is accompanied by an up to date 3D avatar of the Android robotic, which appears extra lovely than ever earlier than. That stated, right here is all the things it is advisable learn about Android’s model new look and mascot.
Android Brand Will get a Minor Rebrand
The very first thing you’d have observed is that the branding is shifting from “android” to “Android” with the most recent change. Google is now utilizing a capital “A” within the Android brand. Why, you ask? The corporate believes that the capital A will add “extra weight to its look when positioned subsequent to Google’s brand.”
Principally, as an alternative of getting its personal particular person id, the brand new Android brand is now aligned with the Google brand’s design language. The corporate desires a cohesive id. And it desires individuals to know that Android, although open-source, is owned and operated by them. The identical is echoed within the weblog publish, which mentions that the brand new daring Android branding “will higher talk the connection between Android gadgets and the Google apps and providers individuals already know.”
The Android brand is receiving a facelift after practically 4 years. Again in 2019, with the discharge of Android 10, Google up to date the Android branding with an all-lowercase brand and a persistent (however flat) robotic alongside the branding. It has appeared on the boot display of each Android gadget launched since. Now, that’s set to alter with Android 14, however there’s one other improve in retailer.
Along with the brand, Google is giving bugdroid, the Android robotic, a completely new look and a full-body look. As proven within the picture beneath, the robotic has gone from a bland 2D brand to an lovely and curvy robotic with character. Google believes that Android’s new 3D mascot “can simply transition between digital and real-life environments.”
“Our new visuals draw inspiration from Materials design to enhance the Google model palette, in addition to be adaptable,” says Jason Fournier, director of Android client model administration, in an official weblog publish. That’s the explanation we see the 3D mascot for Android painted in several colours within the official materials. It’s in keeping with the colourful and adaptable materials theming characteristic we see on Android telephones at this time.
Google confirms that Android’s new brand and 3D mascot will attain Android gadgets this yr itself. So, the all-lowercase Android brand goes to be phased out very quickly, probably with the launch of Android 14 later this month.
